Strategy
Much before we start the marketing communication, we draw a strategic roadmap. It’s a gradual progression of activities inevitably linked with each other. We call it the process chain. Where the outcome of each step serves as the feed for the further enhancement and at the same time, every step complements each other really very well.
Positioning
The inferences that we have drawn from a scientific research, coupled with our study of competition and the market dynamics, helps us arrive at a unique and clutter-breaking positioning of the project. It forms the base of our future communication.